Designed Figma mockups from low to high-fidelity for a skincare e-commerce website, combining clean beauty education with a shopping experience
Conducted market research on skincare e-commerce sites and interviewed users to evaluate their understanding and satisfaction with products. Applied these insights to design prototypes focused on informed customer engagement

Conducted a contextual inquiry and user testing sessions to gather insights and validate design solutions, leading to significant improvements in user experience and functionality.
Developed and refined low-fidelity and mid-fidelity prototypes through iterative testing and user feedback, ensuring the app effectively addressed key pain points in group trip planning.
Implemented real-time notifications and collaborative decision-making tools, streamlining the trip planning process and enhancing efficiency for college students with diverse schedules.